dwaynedaniels at sbcglobal.net
Mon Mar 12 05:30:13 PDT 2007
People do not like to be "sold". People buy for emotional reasons, not logical ones. But, you have to provide logical features to give them something to validate their emotional purchase. That being said, I think looking at it from afar, does nothing to appeal to emotions. Their marketing approach is flawed. Let the people play with it and touch it and sit on it so their emotional responses get revved up. That's when the sales will shoot through the roof. Looking at it from 4 feet away and reading about the features is lame. How many of you that actually got to sit on it, got excited about it even after all the literature has been out on it and you've read it? I bet all of you did.
Art Lischer <alisch80 at mchsi.com> wrote: Good points Rob, but just by comparison Victory had TWO of their
pre-production land yacht pseudo Gold Wings available for full sit on
inspection at the Minneapolis show and there was a million people around
them. How much good will and anticipation do you think they created by
doing that? If Kawi would have done that they would have been the Belle
of the Ball. When Yamaha brought the FJR1300 to the states in '03 they
also had full access to the bike at the Cycle World show. I just don't
understand Kawi's logic in their approach sometimes, but then thats
probably why I'm not in marketing, LOL!
Art in DM
Rob Schwartz wrote:
> In Mama Kaw's defense, the US market is historically VERY intolerant of
> first model-year "glitches." The display model did look like a bit of a
> "test mule" with some minor roughness around the edges and a little
> compartment at the front of the tank that nobody could figure out how to
> open... Maybe they're just scared to let Americans play with something
> that's not quite "right" yet.
> Either way, it's still kinda' lame that you couldn't sit on it.
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